[ad_1]
Broadcast and digital rights for the period between 2023 and 27 up for grabs
For the first time since the IPL’s inception, an e-auction will be held to determine the next winners of the tournament’s media rights – for a five-year cycle starting 2023 – BCCI secretary Jay Shah has said.
“With two new teams, more matches, more engagement, more venues, we are looking to take #TataIPL to newer and greater heights,” Shah wrote on Twitter. “I’ve no doubts that with this process there will not only be revenue maximisation but also value maximisation, which will benefit India Cricket immensely.”
With the addition of two new teams, starting this season, there has been an increase in the total number of matches from 60 to 74 per season, and the BCCI expects the numbers to increase as a result.
Apart from Star, in the fray are Zee-Sony and Reliance Viacom 18 for the TV rights. Amazon Prime, Meta and YouTube and Disney+ Hotstar are contenders for the digital rights.
Interested bidders can obtain the tender document upon paying a fee of INR 25 lakh (excluding taxes). The Initial Tender Document will be available for purchase until May 10.
ESPNcricinfo and Star are part of the Walt Disney Company.
[ad_2]
Source link