[ad_1]
Viacom18 has bagged the media rights – both digital and television – to Indian cricket globally for INR 5963 crore approximately (USD 720.60 million approx.) for the period 2023-27. Up against two competitors, Disney Star* and Sony, Viacom bid the highest in both digital and linear TV categories, in an e-auction conducted by the BCCI on Thursday.
In the digital category Viacom bid INR 3101 crore (USD 374.70 million approx.), and it bid INR 2862 crore (USD 345.90 million approx.) for television rights.
BCCI secretary Jay Shah tweeted the news, saying “Indian cricket will continue to grow in both spaces”, while also thanking Disney Star for playing a “key role in making Indian cricket reach its fans across the globe”.
*ESPNcricinfo and Disney Star are part of the Walt Disney Company.
[ad_2]
Source link